Africa Rising Music Conference (ARMC) is being presented by a collective of like minded South African organisations working on a global scale to build bridges for African Musicians, artists and Recording Industry executives. These organisations include SAMRO, SAMPRA, Women in Music SA, Paradise Africa Distribution, Bushfire Festival, Jazzworks Studios, Dutch Music Export Office, Berlin Music Commission, Howler, Johannesburg Theatre, The Indie Foundation and more. The second edition will be held January 29th in Johannesburg, South Africa. Attendance will be on a ‘first-to-register’ basis with 50 tickets released in Dec 2020 and the remaining being released January 2021.
The aim of ARMC’s highly focused programme is to enable South African-based executives to successfully move into the international space as well as providing valuable insights and connections for international stakeholders who want to work in the market or who are currently working in the territory from a distance.
“We want to create a valuable space in which South African-based music industry executives can develop to a high level within the global industry,” says Sarah Jane Nicholson, founding member for Women in Music SA. “But we also want the conference to be a way of giving international stakeholders a real understanding of the market. We are positive that this exchange will help accelerate the development of the South African and African music market by developing real expertise that can compete on a global scale.”
“You only need look back at 2019 to see the influence of Afrocentric rhythms in club bangers and mainstream pop hits across the world,” adds Sarah Jane. “We believe that Africa is an area of untapped potential that will continue to go from strength to strength. Based on our collective experience within South Africa, across the continent and internationally, we have conceived ARMC as a way of bringing together stakeholders, all with the intention of increasing the impact of African music markets.”
“We want to challenge the idea that artists from Africa produce ‘world music’ that is ‘exotic’ and sits outside the mainstream,” concludes Sarah Jane. “We’re not just passionate about South Africa because it’s where we’re from. It is the authenticity and creativity of the globally fresh sound this incredible country produces - one that’s unlike anything else in the electronic music landscape - that motivates us to share it with the world through ARMC.”
Join us in January for our one day event, register now for free!