Howler will be announcing their latest venture into the Active event market as part of their webinar series. - Customers Love Stories. Tell Yours With Data.
Hosted on their new virtual events platform, the Howler Active pack leaders will be joined by top industry players as the group sits down to consider the future of technology in athletic and sporting events. Special mention will be made on the importance of a seamless customer experience at every touchpoint, resulting in large amounts of data that can be used to optimise the user experience.
In this discussion, we’ll be exploring:
Learn the value of defining, segmenting and profiling audiences through data-derived insights and how organisations can better understand their own business and customers, and also attract new audiences.
Ettienne Reinecke - CTO of Dimension Data (now retired)
From strength to strength- or market to market- Ettienne Reinecke has played a key role in the globalisation of Dimension Data- turning the humble Johannesburg-based IT company into a whopping $11 billion empire. As part of the executive team, Ettienne helped manage the organisation through a variety of market transitions. With a number of leadership titles and even more responsibilities, Ettienne has led many business development and startup initiatives within Dimension Data- including the Tour De France’s digital transformation. Ettienne is currently involved in venture capital, encouraging innovation and technology-driven disruption as part of new business models.
Willem Roux - Head of Technology/Co-Founder at Faces Africa
Accountant by trade, entrepreneur by talent. Having co-founded Faces Africa, the leading sporting events company in South Africa, Willem Roux applies his conceptual thinking to the customer experience. With data-driven technologies, Willem unlocks value for all stakeholders- Howler included. As the owner of over 40 well-known sports events, Willem’s both an expert and a pioneer in the industry.
Lauren - Innovation Lead at Howler Active
Lauren knows the ins-and-outs of funding- she’s got the business connections. With over 7-years experience securing capital, talent and market investments for entrepreneurs, Lauren has established a household name for herself in the South African tech-network. Her knack for the customer experience has allowed her to lead the Howler Active team toward a fuss-free and flawless user journey- with a go-to-market strategy to match.