BEGIN:VCALENDAR VERSION:2.0 PRODID:icalendar-ruby CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT DTSTAMP:20260409T010721Z UID:50884a5c-ee2c-489d-b0ff-97d393e5a7bc DTSTART:20200915T160000 DTEND:20200915T170000 DESCRIPTION:

FREE limited ringside seats

Paid vs Orga nic

Which is the best digital marketing strategy for you?

Tuesday\, 15 September\, 4pm-5pm

Digital marketing is the key to gaining increased brand awareness\, web traffic\, leads and sales. But despite its importance\, most companies don’t know the differences between paid and organic marketing.

Which should you put more effort into? Paid or Organic?

In this live and interactive ses sion\, we put two leading online marketing specialists in the ring to figh t it out.

In the red (Paid) we have experienced Google Ads and Go ogle Analytics professional\, Darren Brick. Darren is the Google Ads Director at SearchKings ™️ Africa\, leading a team which is currently managing over 250+ cl ients worldwide. His primary expertise lies in Google's performance market ing and web analytics by providing consultation and results-driven solutio ns to clients.

In the green (Organic) we have Danny Gavin\, founder and chief strategist at Optidge (Houston\, USA). He is an adj unct professor at the University of Houston’s C.T. Bauer College of Busi ness\, teaching master’s level classes and executive education on social media.

Our celebrity ref is Rhys Downard\, lead digita l marketing analyst at Media Rocket. Downard spends most of his time nose deep in data – helping companies improve processes\, deliver a better cu stomer experience and boost revenue.

As moderator (and referee)\, Downard will make sure that this is a fair fight and that all the sides a re heard. No low blows and\, hopefully\, not too much blood.

As a n unbiased marketing analyst\, Downard will extract the points that you ne ed to make an informed decision on what marketing strategy is best fo r your business.

Why Paid?

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Paid produces fast results
It helps you generate more quali fied leads
The results are more measurable
Paid search adv ertising improves brand recognition
PPC advertising can actually b e budget-friendly. By setting budget caps\, the search engines will not sp end more than you tell them to

Why Organic?
Sustainability - when you turn it off\, it’s not re ally off. So SEO always brings traffic
Return on Investment - with relatively lower costs\, the potential ROI is huge.
Improved Clic k Through Rate - the first organic result in Google has an average click t hrough rate of 28.5%!
Credibility and Trust: Do you click on ads … no!
Costs - you don’t pay for each and every click to your website.
Slow and Steady Wins the Race - it takes time and effort \, but once you’re there you truly win the “race”.

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So …
Deciding whether to dedicate reso urces to organic search efforts (SEO) or paid search efforts (PPC) is not easy. So\, what’s the best strategy to use for your organization and whe n? This session will give you key insights to help you make the right deci sion.
You want to gain increased brand awareness\, perception\, we bsite traffic\, leads and sales. At this webinar you will find out whether Paid or Organic search will help you best achieve this
How to wei gh up Paid versus Free: Does throwing money at search really give you more bang for your buck? Or is a slower\, more indexable and longer term appro ach a more effective strategy?
Do you need to invest thousands of $’s with Paid? Organic is more appealing because it is free. Or is it?
Paid seems so simple. You throw money at Google and it delivers ROI . Organic is a lot of work\, ie producing content\, improving rankings\, b idding strategies. Is it worth the time?

Cl ick he re to view some more great content to help you get online.< /span>
SUMMARY:Which is the best digital marketing strategy for you? Join our free webinar to find out who wins URL;VALUE=URI:https://www.howler.co.za/Onlinex15sept END:VEVENT END:VCALENDAR