Woodstock Brewery Soup Kitchen Request for Assistance
From Lagers to Lekker;
From Pilsners to Providers
This virus, and the lockdown we can thank it for, is causing havoc in South Africa. It’s squeezing small businesses, restricting our movement and limiting our ability to make a decent living. Don’t even get us started on the lack of beer… But, for millions of our fellow South Africans this is so much more serious. We can’t imagine what it must feel like to not know how you’re going to feed your kids in the morning…
The situation has become critical. You’ve seen the dejection on the faces of our neighbours in Khayelitsha, Gugulethu, Langa, Dunoon on the news. You’ve read the stories all over your timeline. You know what starvation and desperation can do to someone who had the bare minimum to start with.
If you’re like most of us you’ve been sitting safely at home, doing what you can to get by, and waiting for an opportunity to make a difference - to change lives and to be the best version of ourselves - but haven’t known quite how to do so.
Here is that opportunity. We’ve turned our Woodstock Brewery into a soup kitchen. All we need to feed tens of thousands of Saffers is you.
When booze was still a thing, we brewed it in a 2000l mash tun and a 2000l kettle, which made a substantial amount of beer. Now, we’ll be making 4000 portions of a healthy, vegetable-based ‘mother soup’, which will be shipped out to the most vulnerable areas to be amended with ingredients, bulked in mass, and used to feed our citizens. Every 1000l of soup fills 2000 tummies with a decent, warming meal, so we’re trying to make as much as we possibly can. We’re aiming to feed 20,000 people at least per day. That’s a lot of ‘making a difference’.
The ingredients will be coming from our mates on the farms, who will be selling their produce to us at cost, so they can keep their own lights on. Sustainable – tick.
Mayor Dan Plato and the Western Cape Government are fully behind us, and will help with the distribution – so will a number of small logistics companies. Tick tick.
And all of this production will be overseen by Chef Bell McLoed, who will be there to make sure that the end result is as delicious as it is nourishing.
We just need you, and whatever money you can spare (we know how tight things are) so we can fund this machine and the humans who make it work.
Every R100 you donate feeds more than 10 people. The collection will be done through Howler, for efficiency and transparency.
When this is all over, things will probably return to some semblance of normality and we’ll be throwing a Post-Apocalypse Beer Fest to celebrate.
Donating is easy, just head on over to the Howler portal and chose one of the above. Most payment methods are accepted.
South Africans are a strange, complicated bunch. We can fight over ideas and we can be kak to each other but, like any family, when things get tough we’re there for one another. This is the time when we define our character, the kinds of people we are, and the kind of country we want to come back to once this has all blown over.
Feeding our brethren might help stop some of the desperate looting and crime – but let’s not do it for that reason.
Full tummies means a stronger workforce and a resilient economy – but let’s not do it for that, either.
Let’s do it because as The Rainbow Nation of ‘inclusivity, justice and equality’ we have a lot to live up to. Big shoes to fill. And, each of us can actually make a difference.
This does not involve making or distributing alcohol, only repurposing our brewhouse and kitchens to make soup, porridge and other suitable meals for those in need.
Short form Non Profit Organisation proposal:
Funding: seed capital raised through donations from our friends and our friends’ friends using our social media platforms, etc.
Staffing: volunteer work by friends: qualified chefs and industry professionals.
Build business processes leveraging knowledgeable successful peers.
Demonstrate successful rollout of concept, product, business processes and logistics.
Seek ongoing funding with continued support from friends gradually being replaced by sponsoring corporates seeking bang-for-buck, quality, solution-based nutritional feeding for the needy.
Volunteer staff gradually replaced as lockdown is lifted with affordable staffing solutions including our under-utilised permanent staff. This minimises long term reliance on UIF etc.
NPO will run in parallel with our existing businesses (as and when they are able to begin again)