Which is the best digital marketing strategy for you? Join our free webinar to find out who wins
15 Set 2020 SAST (+02:00)
Dettagli
FREE limited ringside seats
Paid vs Organic
Which is the best digital marketing strategy for you?
Tuesday, 15 September, 4pm-5pm
Digital marketing is the key to gaining increased brand awareness, web traffic, leads and sales. But despite its importance, most companies don’t know the differences between paid and organic marketing.
Which should you put more effort into? Paid or Organic?
In this live and interactive session, we put two leading online marketing specialists in the ring to fight it out.
In the red (Paid) we have experienced Google Ads and Google Analytics professional, Darren Brick. Darren is the Google Ads Director at SearchKings™️ Africa, leading a team which is currently managing over 250+ clients worldwide. His primary expertise lies in Google's performance marketing and web analytics by providing consultation and results-driven solutions to clients.
In the green (Organic) we have Danny Gavin, founder and chief strategist at Optidge (Houston, USA). He is an adjunct professor at the University of Houston’s C.T. Bauer College of Business, teaching master’s level classes and executive education on social media.
Our celebrity ref is Rhys Downard, lead digital marketing analyst at Media Rocket. Downard spends most of his time nose deep in data – helping companies improve processes, deliver a better customer experience and boost revenue.
As moderator (and referee), Downard will make sure that this is a fair fight and that all the sides are heard. No low blows and, hopefully, not too much blood.
As an unbiased marketing analyst, Downard will extract the points that you need to make an informed decision on what marketing strategy is best for your business.
Why Paid?
- Paid produces fast results
- It helps you generate more qualified leads
- The results are more measurable
- Paid search advertising improves brand recognition
- PPC advertising can actually be budget-friendly. By setting budget caps, the search engines will not spend more than you tell them to
Why Organic?
- Sustainability - when you turn it off, it’s not really off. So SEO always brings traffic
- Return on Investment - with relatively lower costs, the potential ROI is huge.
- Improved Click Through Rate - the first organic result in Google has an average click through rate of 28.5%!
- Credibility and Trust: Do you click on ads… no!
- Costs - you don’t pay for each and every click to your website.
- Slow and Steady Wins the Race - it takes time and effort, but once you’re there you truly win the “race”.
So …
- Deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) is not easy. So, what’s the best strategy to use for your organization and when? This session will give you key insights to help you make the right decision.
- You want to gain increased brand awareness, perception, website traffic, leads and sales. At this webinar you will find out whether Paid or Organic search will help you best achieve this
- How to weigh up Paid versus Free: Does throwing money at search really give you more bang for your buck? Or is a slower, more indexable and longer term approach a more effective strategy?
- Do you need to invest thousands of $’s with Paid? Organic is more appealing because it is free. Or is it?
- Paid seems so simple. You throw money at Google and it delivers ROI. Organic is a lot of work, ie producing content, improving rankings, bidding strategies. Is it worth the time?
Click here to view some more great content to help you get online.
Organizzatore
OnlineX
Info
FREE limited ringside seats
Paid vs Organic
Which is the best digital marketing strategy for you?
Tuesday, 15 September, 4pm-5pm
Digital marketing is the key to gaining increased brand awareness, web traffic, leads and sales. But despite its importance, most companies don’t know the differences between paid and organic marketing.
Which should you put more effort into? Paid or Organic?
In this live and interactive session, we put two leading online marketing specialists in the ring to fight it out.
In the red (Paid) we have experienced Google Ads and Google Analytics professional, Darren Brick. Darren is the Google Ads Director at SearchKings™️ Africa, leading a team which is currently managing over 250+ clients worldwide. His primary expertise lies in Google's performance marketing and web analytics by providing consultation and results-driven solutions to clients.
In the green (Organic) we have Danny Gavin, founder and chief strategist at Optidge (Houston, USA). He is an adjunct professor at the University of Houston’s C.T. Bauer College of Business, teaching master’s level classes and executive education on social media.
Our celebrity ref is Rhys Downard, lead digital marketing analyst at Media Rocket. Downard spends most of his time nose deep in data – helping companies improve processes, deliver a better customer experience and boost revenue.
As moderator (and referee), Downard will make sure that this is a fair fight and that all the sides are heard. No low blows and, hopefully, not too much blood.
As an unbiased marketing analyst, Downard will extract the points that you need to make an informed decision on what marketing strategy is best for your business.
Why Paid?
- Paid produces fast results
- It helps you generate more qualified leads
- The results are more measurable
- Paid search advertising improves brand recognition
- PPC advertising can actually be budget-friendly. By setting budget caps, the search engines will not spend more than you tell them to
Why Organic?
- Sustainability - when you turn it off, it’s not really off. So SEO always brings traffic
- Return on Investment - with relatively lower costs, the potential ROI is huge.
- Improved Click Through Rate - the first organic result in Google has an average click through rate of 28.5%!
- Credibility and Trust: Do you click on ads… no!
- Costs - you don’t pay for each and every click to your website.
- Slow and Steady Wins the Race - it takes time and effort, but once you’re there you truly win the “race”.
So …
- Deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) is not easy. So, what’s the best strategy to use for your organization and when? This session will give you key insights to help you make the right decision.
- You want to gain increased brand awareness, perception, website traffic, leads and sales. At this webinar you will find out whether Paid or Organic search will help you best achieve this
- How to weigh up Paid versus Free: Does throwing money at search really give you more bang for your buck? Or is a slower, more indexable and longer term approach a more effective strategy?
- Do you need to invest thousands of $’s with Paid? Organic is more appealing because it is free. Or is it?
- Paid seems so simple. You throw money at Google and it delivers ROI. Organic is a lot of work, ie producing content, improving rankings, bidding strategies. Is it worth the time?
Click here to view some more great content to help you get online.